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Olesia Ulianova

Soft skills Trainer and Education Manager

  • UA

First Impressions: How People “Buy” Us

April 14, 2018 By Olesia Ulianova

Have you ever noticed what kind of people attract you?
Usually, they’re those who share our views, goals, or mindset.
But the two groups that truly fascinate us are: those who mirror us, and those who irritate us.

We’ll talk about the second group later — today’s focus is on those who imitate us and how first impressions work.

🧠 The Soft Skill That Defines Everything

The ability to win people’s sympathy quickly is one of the ultimate soft skills.
It’s easy to be liked by those who know us.
But creating a strong, positive first impression with strangers — that’s an art.

There’s no magic here — just methods most people ignore because of lack of time, motivation, or awareness.

💡 The LBTB Rule — Like, Believe, Trust, Buy

Before any meeting or interview:

  • learn about the company and its products;
  • research your interviewer’s background;
  • understand their expertise and likely discussion areas.

🔹 LIKE — Create Sympathy

✨ Dress appropriately.
No three-piece suits at an IT developer interview.

✨ Control gestures and facial expressions.
Stand before a mirror, say “Hello, my name is…,” and smile.

✨ Rehearse your first three sentences — that’s how professional speakers warm up.

🔹 BELIEVE — Show Confidence

🤝 Shake hands firmly, with brief eye contact.
Don’t stare — it signals aggression.

👐 Keep gestures open.
Crossed arms say “I’m closed.”
Hands on knees say “I’ll agree to anything.”

🙂 Smile, even in tense moments.
If negativity rises, keep calm and suggest rescheduling.

🔹 TRUST — Earn Reliability

🗣 Avoid negative framing.
Say “Do I understand correctly that…” instead of “I didn’t get you.”

👀 Show genuine interest — mention a small detail you liked about the company.

😌 Don’t interrupt.
Breathe, listen, and answer thoughtfully.

🔹 BUY — Make Them Choose You

🎯 Accept different opinions gracefully.
The goal is not to win — it’s to achieve outcomes.

🔥 Be prepared to explain why you want this job or collaboration.
Your response should align with company values and your personal goals.

🧩 How I Train First Impressions

In my workshops, candidates act as interviewers, and I’m the applicant.
They study my profile and company, prepare questions, and evaluate whether they’d hire me afterward.

This method proves that first impressions can be trained — it’s not charisma, it’s preparation and self-awareness.

It once helped me, and now helps my students succeed.

Stay tuned — next time we’ll talk about deeper, transformational techniques for mastering first impressions.

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Filed Under: Soft Skills Tagged With: first impression, how to make a good impression, making a good impression, soft skills

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ABOUT

Olesia Ulianova

Ph.D., MBA, CEO of Telesens, Founder of IT Grow Center (ITGC)

I am a trainer, coach, and leader with over 15 years of experience at the intersection of technology, management, and people development.

My mission is to help leaders and teams become more effective, adaptable, and self-aware in a world that changes every single day.

🔹 Ph.D. in Technical Sciences and General MBA — a combination of systems thinking and strategic management.
🔹 CEO of Telesens — over a decade of experience in IT business development, organizational transformation, and building high-performance teams.
🔹 Founder of IT Grow Center (ITGC) — a space where future managers, trainers, and leaders grow.
🔹 MBA in Business Psychology — a deep understanding of human behavior, motivation, and management psychology that helps build mature teams and lead change effectively.
🔹 Author of the “Antimanager. Soft Skills Guideline” series — a trilogy on personal development, communication, and leadership.
🔹 Member of the International Association of MBAs (UK)
🔹 Certified Coach (ACSTH/ACTP) and former USAID mentor.

 

My approach is built on a simple belief:

“Everything is possible. The impossible just takes a little longer.”

I believe that growth begins with an honest dialogue with yourself, and actual effectiveness starts with inner balance.

In my blog, I share practical tools, transformation stories, and proven methods that help managers and leaders act consciously, avoid burnout, and achieve more — both in business and in life

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