Manfred Kets de Vries, professor at INSEAD, takes a bold step beyond traditional management theories. In “The Leader on the Couch”, he uses psychoanalytic lenses to explore how childhood experiences, hidden fears, and unconscious motivations shape leadership behavior. “Leadership begins in the mind — long before it reaches the boardroom.” 🧠 A Psychoanalytic Approach to Читати далі...
management principles
Kharkiv IT Cluster Workshop: Building a Marketing Strategy for an IT Company
I rarely attend workshops — but this one, organized by Kharkiv IT Cluster, immediately caught my attention. The topic — how to build a marketing strategy for an IT company — is something you don’t often see done well. Usually, such strategies exist only in: large companies, where marketing has a defined role in business processes, or startups, that are just Читати далі...
The 7 Habits of Highly Effective People, by Stephen Covey
Books about self-management are among my all-time favorites — and Stephen Covey is no exception. His seven principles are written in a clear, accessible way, but the real challenge lies in putting them into practice. This is not just a book to read — it’s a manual for self-reflection and inner growth, with exercises and deep analysis. 💡 Key Concepts: Proactivity — Читати далі...