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Olesia Ulianova

Soft skills Trainer and Education Manager

The “Eat That Frog” Method

May 7, 2023 By Olesia Ulianova

We all have our own list of “frogs” — those unpleasant, boring, or anxiety-inducing tasks that we tend to avoid.
They vary from person to person, but the pattern is universal: we know exactly what they are, and yet we keep postponing them.

Typical “frogs” might include:

  • Calling clients or relatives 🐸
  • Visiting schools or government offices
  • Paying overdue bills
  • Writing reports
  • Cleaning the house
  • Talking to your boss
  • Holding a team meeting

These are the tasks that quietly sit in the back of your mind — the ones that never make it off your to-do list, always waiting for “a better time.”

How the Method Works

The idea, popularized by Brian Tracy, is simple:

If you have to eat a frog, do it first thing in the morning.
If you have to eat two frogs, eat the ugliest one first.

In practice, it looks like this:

  1. Make a list of everything you need to do.
  2. Cross off anything unimportant or that doesn’t bring real value.
  3. Identify your “frog” — the most difficult, uncomfortable, or emotionally draining task.
  4. Break it down into smaller actions (15–30-minute chunks).
  5. Put it first on tomorrow’s schedule.
  6. Do it — before anything else.

What Happens When You “Eat the Frog” Early

Once you face that unpleasant task first thing in the morning, something powerful happens:

  • You experience an emotional boost.
  • You feel pride in taking action instead of avoiding it.
  • Your brain releases endorphins — those “feel-good” chemicals.
  • The limbic system lights up, reinforcing motivation.

This small act of discipline creates a wave of energy and satisfaction that can carry you through the rest of your day.

One good decision early in the day can change your entire emotional trajectory.

💡 Start tomorrow by identifying your frog.
Do it first — and watch how the rest of your day unfolds with focus, calm, and confidence.

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Filed Under: Soft Skills Tagged With: personal effectiveness

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ABOUT

Olesia Ulianova

Ph.D., MBA, CEO of Telesens, Founder of IT Grow Center (ITGC)

I am a trainer, coach, and leader with over 15 years of experience at the intersection of technology, management, and people development.

My mission is to help leaders and teams become more effective, adaptable, and self-aware in a world that changes every single day.

🔹 Ph.D. in Technical Sciences and General MBA — a combination of systems thinking and strategic management.
🔹 CEO of Telesens — over a decade of experience in IT business development, organizational transformation, and building high-performance teams.
🔹 Founder of IT Grow Center (ITGC) — a space where future managers, trainers, and leaders grow.
🔹 MBA in Business Psychology — a deep understanding of human behavior, motivation, and management psychology that helps build mature teams and lead change effectively.
🔹 Author of the “Antimanager. Soft Skills Guideline” series — a trilogy on personal development, communication, and leadership.
🔹 Member of the International Association of MBAs (UK)
🔹 Certified Coach (ACSTH/ACTP) and former USAID mentor.

 

My approach is built on a simple belief:

“Everything is possible. The impossible just takes a little longer.”

I believe that growth begins with an honest dialogue with yourself, and actual effectiveness starts with inner balance.

In my blog, I share practical tools, transformation stories, and proven methods that help managers and leaders act consciously, avoid burnout, and achieve more — both in business and in life

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