Open Tone 1: The Magician’s Voice The Magician’s tone is the core of an effective coaching presence. It’s grounded in values, optimism, and curiosity — spoken with energy, brightness, and forward movement. Your voice radiates confidence and enthusiasm, carrying both expectation and invitation: “I believe in your potential — and I invite you to discover it.” This Читати далі...
marketing
Kharkiv IT Cluster Workshop: Building a Marketing Strategy for an IT Company
I rarely attend workshops — but this one, organized by Kharkiv IT Cluster, immediately caught my attention. The topic — how to build a marketing strategy for an IT company — is something you don’t often see done well. Usually, such strategies exist only in: large companies, where marketing has a defined role in business processes, or startups, that are just Читати далі...