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Olesia Ulianova

Soft skills Trainer and Education Manager

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Persuasion Techniques

May 30, 2020 By Olesia Ulianova

Persuade, Don’t Argue

Arguing never helps you win someone over. It distracts from the subject, builds tension, and damages trust. The real power lies in listening — tolerance toward the other person’s opinion and genuine curiosity about their point of view form the foundation of persuasion.

Respect the Other Person’s Opinion

Avoid claiming someone is wrong. Such statements provoke resistance and close the door to dialogue. Respect opens it.

The Method of Admission

Sometimes you might be wrong — and that’s okay. Admitting it shows maturity, confidence, and intellectual honesty. It builds credibility faster than any argument.

Keep a Calm and Friendly Tone

Your tone speaks louder than your words. Stay calm, polite, and good-natured. Raising your voice or sounding aggressive only weakens your position and breaks connection.

Get Early Agreement

Start the conversation with statements or questions that naturally lead your partner to say “yes.” The psychological “yes set” makes people more open to your ideas later.

Let the Other Person Speak More

People trust those who listen. The more your partner talks, the more they feel respected — and the easier it becomes to guide the dialogue toward agreement.

Be Tactful

Never touch someone’s ego. Avoid sarcasm, mockery, or humiliation — even subtle. Once you hurt a person’s pride, you lose the chance to persuade them.

Start with Strong Arguments

Lead with your most convincing facts and examples. First impressions shape belief — everything that follows either strengthens or weakens it.

Refer to Authority

Mention your experience, knowledge, or professional background. People naturally trust those who demonstrate expertise and competence.

Use Strategic Phrasing

Say things like: “You’re right about this, but here’s another angle to consider.” Such phrasing builds common ground instead of confrontation.

Give an Unexpected Compliment

A sincere, surprising compliment lowers defenses and helps your partner relax. Just don’t flatter — authenticity is key.

Match Their Wave

Begin with arguments they already agree with. Gradually transition to your ideas — it’s easier to move from agreement to persuasion than from opposition to acceptance.

Avoid Sharp Moments

If a topic can escalate conflict, redirect the conversation smoothly. Stay in control of tone and emotion — that’s where influence lives.

Watch the Details

Gestures, posture, and micro-expressions reveal more than words. If someone becomes tense during a point, it means that argument strikes deep — use it wisely.

Present Your Words as Useful

Frame your idea around the listener’s benefit: what they gain, save, or improve by agreeing with you. People follow value, not logic alone.

Show Genuine Interest

Listen carefully, even when you disagree. Active listening demonstrates respect and makes others more open to understanding your side later.

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Filed Under: Soft Skills Tagged With: persuasion, soft skills

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ABOUT

Olesia Ulianova

Ph.D., MBA, CEO of Telesens, Founder of IT Grow Center (ITGC)

I am a trainer, coach, and leader with over 15 years of experience at the intersection of technology, management, and people development.

My mission is to help leaders and teams become more effective, adaptable, and self-aware in a world that changes every single day.

🔹 Ph.D. in Technical Sciences and General MBA — a combination of systems thinking and strategic management.
🔹 CEO of Telesens — over a decade of experience in IT business development, organizational transformation, and building high-performance teams.
🔹 Founder of IT Grow Center (ITGC) — a space where future managers, trainers, and leaders grow.
🔹 MBA in Business Psychology — a deep understanding of human behavior, motivation, and management psychology that helps build mature teams and lead change effectively.
🔹 Author of the “Antimanager. Soft Skills Guideline” series — a trilogy on personal development, communication, and leadership.
🔹 Member of the International Association of MBAs (UK)
🔹 Certified Coach (ACSTH/ACTP) and former USAID mentor.

 

My approach is built on a simple belief:

“Everything is possible. The impossible just takes a little longer.”

I believe that growth begins with an honest dialogue with yourself, and actual effectiveness starts with inner balance.

In my blog, I share practical tools, transformation stories, and proven methods that help managers and leaders act consciously, avoid burnout, and achieve more — both in business and in life

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